As leaders in a scientific field you may find yourself on the other end of a microphone when issues become of importance to the general public. How can we best communicate the complexities of what we do in soundbites that will resonate with a variety of audiences? And how do we do that in situations of crisis that are fueled by emotion? In this session we will discuss best practices in communicating scientific information through various media channels and during differing times of uncertainty.
Workshop length: 2 hours
Objectives:
Learn why it is important to develop Social Media Guidelines for employees before a crisis
Discover why it is important to have a communications plan during a crisis
Gain new tips and tools for communicating during a crisis
Additional Information:
Must be an active ISIAQ member to attend.
To become a member or renew your membership, visit https://www.isiaq.org/membership.php.
Price: $0 (This webinar series is a benefit of being an ISIAQ member)
The Healthy Buildings Conference Series (HB) provides a platform that bridges the gap between science and practice and emphasizes that information from the scientific community is passed on to professionals in practice.
The regionalized location of HB's conference provides an opportunity to address issues that may be of more interest or urgency within a geographic location. This conference spans three days and is usually attended by 400+ participants, most of whom are present at the conference. The location in Iceland gives opportunities for easy travel from both Europe and America. more info...
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